Simone Guidarelli dresses the table at Weissestal

Creative, visionary, eclectic: in a word, Simone. On Weissestal's 2025 table, Simone Guidarelli creates worlds and universes waiting to be discovered among refined porcelain and precious finishes.

Born in Cagli, in the Marche region, between Gubbio and Urbino, he has always been immersed in genuine, simple beauty. He lovingly cultivates his innate ability to find inspiration everywhere and at any moment, ever since he was a child drawing maps and longing to travel. This attentive observation with the eye of a dreamer translates his creativity into tangible and imaginative projects, with roots firmly planted in the wonder of Italy and nature. This attentive observation with the eye of a dreamer translates his creativity into tangible and imaginative projects, with roots firmly planted in the wonders of Italy and nature.

Stylist, content creator, fashion editor, artistic director, and image consultant with incredible facets, Simone Guidarelli has created more than a hundred covers for Vanity Fair, Glamour Italia, Harper's Bazaar, and InStyle and has undertaken various collaborations in both fashion and lifestyle, such as those with Bentley, K-Way, Elisabetta Franchi, and, in beauty, with Campomarzio70. In May 2023, he presented his fashion collection at Monte Carlo Fashion Week, inspired by his love and relationship with nature, opening the runway days with his first fashion show at the Automobile Collection Museum.

His ability to read through bodies has led him to perfectly interpret the desires of the big names in photography with whom he collaborates, including David Bailey, Patrick Demarchelier, Giovanni Gastel, and Douglas Kirkland. His clothing and accessory lines and sophisticated wallpapers, part of the Simone Guidarelli Home project, enchant with their textures and colors and now also arrive at Weissestal with completely exclusive variations.

Simone Guidarelli's innovative flair meets the uncompromising quality and passion for beauty that have always defined Weissestal in an exclusive and refined service: Souvenirs de Voyage.

Characterized by extraordinary design and hand-finished with real gold thread, the porcelain collection stands out for its rich and precious double-fired underglaze decorations, inspired by the hand-drawn designs of Guidarelli's iconic wallpapers, from which it takes its name. A celebration of beauty and timeless elegance that adds value to the table and is capable of evoking emotion, drawing on Simone's profound vision, who thus gives us a precious part of himself.

Souvenirs de Voyage is inspired by Simone Guidarelli's travel memories and happy childhood memories, like postcards from glorious bygone eras. Each subject is a puzzle of worlds and visions, a universe to be interpreted, full of details that are revealed little by little to the attentive observer, touching precise chords of memory and soul in a journey through the senses suspended in "forever."

To set a table in grand style with a precious and charming mise en place, capable of conveying the warmth of family and the beauty of sharing, the Souvenirs de Voyage porcelain service plays on shades of black and white. A palette to be interpreted as a starting point for each person's journey into "forever," beginning with a carefully designed table setting that is perfect for those who want to be daring with an asymmetrical table. Each subject, and therefore each plate, conceals a small universe of secret details that are revealed little by little, all waiting to be discovered. An experience that transforms the gaze into a journey through the most intimate chords of memory.